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San Francisco Copywriting Presentation at BNI Embarcadero
As someone with vast expertise in San Francisco copywriting, I presented this PDF at BNI Embarcadero to provide an overview of my services across five industries and the best referrals within each one....
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My All-Time Favorite Copywriting Headlines
As a San Francisco freelance copywriter, I’ve crafted thousands of projects over the past 35+ years, so it’s pretty hard to choose my favorite copywriting headlines. But here are a dozen or so of them…...
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San Francisco Direct Response Copywriting
These are some of my highest response projects for San Francisco direct response copywriting. Financial Services I’ve been fortunate to work with several divisions of Bank of America Retail Banking...
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BNI Comedic Copywriter Presentation
My BNI Embarcadero presentation yesterday focused on what I called “Comedic Copywriting”. I do not consider myself a comedy writer of sitcoms, movies or stand-up sessions on Open Mike Nights. But I...
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Software Direct Response Copy
I’ve written direct response packages, promotional postcards, self-mailers, conference announcement mailers, and HTML emails for a wide variety of software clients, including Oracle, Symantec (Norton),...
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Check Point Software :: Direct Response Copy
During 2006/2007, I wrote a variety of direct response projects for Check Point Software Technologies, an Israeli company with US headquarters in Redwood City, California. This company is a leader in...
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Barclays Global Investors 3D Direct Project :: 20% Response Rate
The Company: Barclays Global Investors is an investment management subsidiary of U.K.-based Barclays Bank. It’s the largest corporate money manager in the world, with over £1.04 trillion (US$2.08...
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ISP Postcards :: Brainstorm Networks
THE PROBLEM Brainstorm Networks, a South Bay Internet Service Provider now owned by RCN, called on me to write and manage a direct marketing campaign. But they didn’t know if they should mail letter...
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Healthcare Copywriting
Healthcare Copywriting is one of my specialties. Because I’m a San Francisco freelance healthcare copywriter with vast expertise across all media, I’ve had the good fortune of working with a wide...
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Freelance Direct Marketing Financial Copywriting
Wells Fargo EquityLine Platinum Card Acquisition Letters For one of Wells Fargo’s design agencies (Damore Johann), I wrote a series of direct response letters to Equity Line Platinum Card owners with...
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Hearing Aid Direct Mail
As a freelance copywriter, an ad agency called me recently to handle the copy and concepts for a few direct response projects for their hearing aid client, Zounds Hearing in Arizona. The thing I like...
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DHL Snow Globe $20 Promotion
About 10 years ago, I was called by a local ad agency who needed a freelance San Francisco copywriter to craft a promotional ad for DHL Worldwide Express delivery services. The art director and I...
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Recruitment DM Campaign
Earlier this year, I worked as a freelance copywriter with the very talented San Francisco art director John Donaghue on a new direct marketing campaign for Midland National’s Annuities Division. The...
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Financial Copywriting
I have a vast portfolio of financial copywriting expertise. Over the past 25 years, I’ve produced a wide variety of financial copywriting projects, including memorable print and broadcast work,...
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